Margaret Rosas
Founder & Chief Strategist
A techie who can translate geek-speak into English (and vice versa), Margaret began her career building networks and supporting the end user. Her desire to improve the user experience pushed her into the world of application design. She has worked with educational institutions, law firms, Internet start-ups, nonprofits, and small companies to build applications that work--improving the user experience and streamlining workflow processes. Margaret shepherds all Quiddities projects ”big or small” from conception through completion.
Out of the office, Margaret swims laps, gardens in coastal California, and keeps her passport current. She fries chicken in the Southern way, makes gravy from scratch, and is perfecting her Mexican carnitas.
Mindi Lawrence
Systems Project Director
Mindi has a way with data. She is fanatical about database design and application development. She has been working with databases for over ten years, building both stand-alone and web database applications.
When the database queries start to run too long, Mindi escapes to the theater where she is an active thespian and costumer. She enjoys long walks on the beach and is most often found barefoot.
Desiree Cox
Communications Strategist
Des uses logic and language to create goal-oriented communication. She specializes in rhetoric, research, outreach, and social media strategy. When not at work, Des enjoys adding hobbies to an ever-growing list of interests, including playing guitar, taking pictures, cooking, playing chess, and shooting pool.
Also responsible for envelope-licking, trash management, and picking up phones.